Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger
The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
Data mining is prevalent in today's digital world, impacting privacy by collecting and analyzing vast amounts of personal data for targeted advertising and other influences. [ more ]
Google parent reports another quarter of robust growth, rolls out first-ever quarterly dividend
Google's parent company Alphabet Inc. is experiencing double-digit revenue gains from digital advertising and making strides in artificial intelligence, leading to a quarterly dividend announcement. [ more ]
Google parent reports another quarter of robust growth, rolls out first-ever quarterly dividend
Alphabet Inc. released a strong quarterly report, with double-digit revenue gains from digital advertising and plans to pay shareholders dividends for the first time in 20 years. [ more ]
Google parent reports another quarter of robust growth, rolls out first-ever quarterly dividend
Alphabet Inc. reported strong revenue growth from digital advertising and AI, announcing its first quarterly dividend, boosting investor confidence. [ more ]
Council Post: How AI Is Revolutionizing E-Commerce
AI turning intelligence into a utility is reshaping the workplace dynamics and emphasizing the importance of human connections.
E-commerce sector in 2024 is at a critical point with AI adoption, offering substantial growth opportunities but faces challenges in digital advertising effectiveness. [ more ]
PubMatic experienced a strong fourth quarter and is poised for revenue growth in 2024, benefitting from the forecasted 13% growth in digital advertising globally.
PubMatic's differentiated offerings, such as the Activate feature for connected TV advertising, position it well to capture growth in the digital advertising market. [ more ]
Amazon is reducing low-inventory-level fees for FBA merchants, Walmart uses Roblox for virtual shopping, Meta introduces AI tools for Reels advertisers. [ more ]
Fox and Gordon Ramsay are partnering to launch a digital food and entertainment brand called "Bite," focusing on original digital content and advertising opportunities. [ more ]
Reddit Posts $575 Million Loss Tied to I.P.O. but Also Strong Growth
Reddit reported over $500 million loss due to stock-based compensation post-IPO, but showed strong revenue and user growth, indicating potential in digital advertising. [ more ]
After Earnings, Is Alphabet Stock a Buy, a Sell, or Fairly Valued?
Alphabet's accelerating revenue growth, AI investments, and push for efficiency highlight its strong position in digital advertising and cloud services. [ more ]
Inside Google's CTV pitch: A lot of AI and a push to avoid privacy stumbles
Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies. [ more ]
Verve Group's ATOM 3.0 Brings ID-Less, On-Device Behavioural Targeting to 10,000+ apps - ExchangeWire.com
ATOM 3.0 is an advanced on-device targeting solution for mobile user addressability, offering predictive capabilities without relying on personal identifiers. [ more ]
Want $1 Million In Retirement? Invest $250,000 in These 3 Stocks and Wait a Decade. | The Motley Fool
The Trade Desk demonstrates strong growth potential in the digital advertising industry, offering a combination of revenue growth, profitability, and innovative technologies. [ more ]
PATTISON Modernises its Out-of-Home Technology Stack with Broadsign
Broadsign and PATTISON Outdoor Advertising partnered to optimize OOH inventory and revenue opportunities through advanced technology solutions. [ more ]
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Digital ad tools by mar-tech startups are crucial, but malvertising poses significant threats exploiting trust and mimicking legitimate brands. [ more ]
As Ad Spend Rises, Marketing Budgets Switch To Commerce
Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]
Job Vacancy: Performance Marketing Spezialist (m/w/d) (KI | Startup | Remote | Lernen) // LWB Gruppe | Marketing & Communications Jobs | Berlin Startup Jobs
Performance Marketing is evolving, requiring a blend of creative and technical skills for continuous optimization. [ more ]
How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Connected TV (CTV) is a rapidly growing sector in digital advertising, attracting advertisers for its combination of big-screen storytelling and digital optimization capabilities. [ more ]
Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase
The appointment of Olly Aulakh as CRO at Opti Digital signifies the company's focus on expanding into new markets and strengthening its position in the digital advertising industry. [ more ]
Meta advertisers: Glitchy automated system pushing sales down and costs up | MarTech
Marketers are experiencing increased costs and decreased performance on Meta's platforms due to ongoing algorithm issues, prompting considerations of exploring other advertising platforms like Google and TikTok. [ more ]
IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans
IMPACT+ introduced a Creative Optimiser to help advertisers cut GHG emissions from online video campaigns by almost 40%.
Digital ads significantly contribute to global GHG emissions, with IMPACT+ pioneering efforts to reduce carbon footprint through video optimization. [ more ]
Publicis posts 5.3% revenue growth in Q1, beats expectations By Reuters
Publicis reported better-than-expected organic revenue growth in Q1, attributed to Epsilon, Publicis Media, recent acquisitions, and tech sector rebound.
CEO Arthur Sadoun emphasized their ability to outperform competitors, driven by investments in data, tech, and personalized advertising. [ more ]
Azerion Bolsters UK Team with Two New Senior Hires
Azerion hires Dean Nagib as commercial director, UK, and Jonathan Claxton as an account director. Nagib will focus on UK commercial strategy, while Claxton will work on UK and EMEA markets. [ more ]
Brand Metrics Fuels Expansion with Four Senior Hires
Gareth Lloyd joins Brand Metrics as head of research & data science, focusing on advertising measurement in cookieless environments.
Brand Metrics plans to leverage a database of seven million survey responses to enhance advertising effectiveness and extend product offerings. [ more ]
Cadent acquires AdTheorent for $324 million to enhance its performance capabilities and expand into an omnichannel platform.
Cadent aims to bridge the gap between TV and digital performance measurements, while addressing issues with attribution in retail media networks. [ more ]
Protect privacy but don't take my advertising away - MinnPost
Small businesses in the US are booming, with 4.7 million businesses formed annually since 2020.
Technology has leveled the playing field for small businesses in advertising and marketing, enabling them to compete effectively with larger corporations. [ more ]
Adtech's climate challenge: Can marketing cool the planet? | MarTech
Digital advertising contributes significantly to carbon emissions, impacting the environment.
There is a growing awareness within the adtech industry about the environmental impact of their operations and a shift towards sustainability initiatives. [ more ]